Did you ever read a sign or other such lettered media and realize without a doubt that what you read isn’t actually what the sign said? I give you the following example: this morning I found myself at a stoplight behind a Keebler truck. I glanced at the pictures of giant cookies and the big tree where Ernie and the other elves conjure up yummy cookie goodness. I read the slogan in huge letters across the truck’s rear door: A Little Elfin Magic Goes a Long Way. Except I read…

…you’re there, aren’t you?

…can you see it?

…are you laughing as hard as I was?

…thats’ right: A Little Effin’ Magic Goes a Long Way.

Indeed.